Axelrod Announces Obama Reelection Strategy: A Do-Over Mandate
Cambridge, MA, September 1, 2009
In a meeting with invited press representatives, David Axelrod, as head of the President’s reelection juggernaut, announced that the campaign’s upcoming theme for 2012 will be “A Do-Over for America.” “We’re asking Americans to continue to step up and work to support the important issues embodied by our key points and meaningful phrases, regardless of race, gender, or sexual identity,” Mr. Axelrod said, adding, “Remember what the President wants you to do to help create a strong and vibrant America. One in which we remain committed to the issues that are important and the things that must yet be done.” Following a brief question and answer session, Mr. Axelrod closed the presentation by reading the following message from the President, “Your continuing energy, enthusiasm, passion, and activism are fundamental to the ongoing process of creating the America we can believe in. Your commitment to “A Do-Over for America” is critical as we strive together to realize our common goals. We recognize the challenges that still face us…the planet is in peril and, for many of us, the American Dream has all but slipped away. I can only tell you that I remain clearly focused on reversing the errant, misguided, and presumptuous policies of the previous administration. We can only be successful together, and only together we can engage in a Do-Over we can believe in again. Thank you.